Services
Fractional CMO Services
Essentially this allows your business to have an experienced Chief Marketing Officer (CMO) on tap without having to employ a full-time person in this role. To be successful, marketing strategy and campaigns must consistently be executed, reviewed and refined regularly to ensure they are performing.
A Fractional CMO can work with your lead
Essentially this allows your business to have an experienced Chief Marketing Officer (CMO) on tap without having to employ a full-time person in this role. To be successful, marketing strategy and campaigns must consistently be executed, reviewed and refined regularly to ensure they are performing.
A Fractional CMO can work with your leadership team and marketing resources to ensure plans stay on track and stakeholders are managed. Typically for an agreed number of hours/days a week, a fractional CMO could:
- Chair marketing campaign meetings – to ensure they stay on track.
- Respond immediately to queries from leadership, marketing team and other key stakeholders.
- Perform timely technical marketing services e.g., review and improve key communications and advise on strategy.
- Coach and upskill marketing people.
- Contribute to business strategy and leadership team.
Consulting Services
For specific advice or outcomes delivered via a fixed price proposal, including:
- Brand and product value proposition development - for better cut through with your target market.
- Content marketing and thought leadership strategy – that proves your value proposition and advances the buying decision.
- Sales and marketing collateral – to progres
For specific advice or outcomes delivered via a fixed price proposal, including:
- Brand and product value proposition development - for better cut through with your target market.
- Content marketing and thought leadership strategy – that proves your value proposition and advances the buying decision.
- Sales and marketing collateral – to progress the buying process e.g., pitch books, thought leadership, product brochures.
- Website, social media and other digital content – to ensure it cuts though in the relevant media.
- CRM and marketing automation business implementation – to deliver a best practice one-to-one and digital client experience.