Kings Gate Capital Partners

Kings Gate Capital Partners is a boutique third-party distributor for fund managers looking to tap lucrative APAC region. To power its continued growth and success the Managing Partners, Peter Mitchell and Sean Scallan knew it was important to communicate their compelling value proposition clearly and consistently to the market.  

The brief

Kings Gate Capital Partners engaged me to:

1. build a compelling value proposition. 

2. apply it across all collateral and communications.

3. develop a content marketing strategy to take the value proposition to market.  

Key inputs

1. Client and stakeholder research and analysis: to ensure the value proposition was grounded in client needs, challenges, likes, dislikes etc., I conducted a workshop with the Managing Partners to produce a client analysis for:

   a. fund manager partners.

   b. asset allocators and influencers of capital (specifically institutions, private wealth firms, family offices and asset consultants) 

2. Value proposition research: though a structured workshop I developed a deep understanding of how Pete and Sean go about winning and delivering to clients, which along with the client analysis formed the basis of value proposition recommendations.

The outcomes

Value Proposition Short Description 

At Kings Gate Capital Partners we connect global and domestic best-in-class fund managers with allocators and influencers of capital in Australia (the fastest-growing pension market in the world), New Zealand and the broader APAC region. These partnerships succeed because we are highly selective, proactive and thoughtful in our engagement.

Value Proposition Long (350-word) Description 

Including examples and proof points to demonstrate how Kings Gate Capital Partners is delivering on its value proposition.

Tagline 

Connecting proven skill with smart capital.

Updated website and collateral

Including an updated pitchbook and credential documents to nurture leads and close business.  

Content marketing strategy

A comprehensive and researched strategy including:

• Recommended channels and tactics to be used.

• Types of contents that will get cut -through and support their value proposition.

• A 12-month content calendar, including article examples. 

Testimonial - Managing Partners

During the value proposition review, Peter was able really get to the heart of how Kings Gate Capital Partners builds trust and confidence with both fund manager partners and asset allocators. We can now confidently and clearly communicate how our selective, proactive and thoughtful approach to capital raising is both effective and resonates with clients. His deep knowledge of asset management and its distribution channels meant he delivered highly relevant messages for our audiences.  Importantly, Peter was always open to listen to our ideas and feedback to refine and improve his outputs.

We subsequently also utilise Peter’s Fractional CMO services, and he is a valued member of our team.

Get in touch if you want to discuss a practical and effective way I can help uncover and articulate your unique value proposition and develop a plan to take it to market.